Track: E-Business and E-Commerce

Abstract

Nowadays, the internet is overgrowing with the presence of various social media platforms such as Instagram, TikTok, and YouTube. This creates creativity from all walks of life and ages to contribute to introducing themselves as brand ambassadors and influencers by creating various forms of content. One popular form of content is content with a bit of time or a short video. However, then, a brand also needs to analyze whether there is trust that can be generated by using short video content on specific social media platforms or not. This research uses a literature review as the research method. This article tries to answer the concerns of a brand in promoting its products or services by using short video content and someone to promote the brand. In addition, this research also aims to determine the level of awareness a brand can get if they upload the content on specific social media platforms.Nowadays, the internet is overgrowing with the presence of various social media platforms such as Instagram, TikTok, and YouTube. This creates creativity from all walks of life and ages to contribute to introducing themselves as brand ambassadors and influencers by creating various forms of content. One popular form of content is content with a bit of time or a short video. However, then, a brand also needs to analyze whether there is trust that can be generated by using short video content on specific social media platforms or not. This research uses a literature review as the research method. This article tries to answer the concerns of a brand in promoting its products or services by using short video content and someone to promote the brand. In addition, this research also aims to determine the level of awareness a brand can get if they upload the content on specific social media platforms.