IEOM Index

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Use of Social Media through Digital Content Short Video for Advertising by Influencers or Brand Ambassadors

Erwin Halim Bina Nusantara University

Natasha Anugrah Roito Noverya Bina Nusantara University

Yohannes Kurniawan Bina Nusantara University

Lianna Sugandi Bina Nusantara University

E-Business and E-Commerce 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management