Erwin Halim
Affiliation
Bina Nusantara University
N/A
5
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Comparative Analysis of the Effect of Live Streaming Shopping on E-commerce and S-commerce on Impulsive Buying Behavior in Indonesia
Erwin Halim; Chairunnissa Nur Aulia Adiba; Yohannes Kurniawan & Lea Sulaiman Saputra
3rd Asia Pacific International Conference on Industrial Engineering and Operations Management
Publication Year: 2022
Abstract PDFUse of Social Media through Digital Content Short Video for Advertising by Influencers or Brand Ambassadors
Erwin Halim; Natasha Anugrah Roito Noverya; Yohannes Kurniawan & Lianna Sugandi
3rd Asia Pacific International Conference on Industrial Engineering and Operations Management
Publication Year: 2022
Abstract PDF