The aim of the paper is to clarify the concept of Market Mavens in the age of e-commerce/brick and click retail. The paper also discusses about the alternatives for Market Mavens for current scenario. Paper also highlights the importance of various factors responsible for behavior of Market Mavens. Papers also present the way market mavens has evolved over time and its changing role according to the society.
Published in: 8th Annual International Conference on Industrial Engineering and Operations Management, Bandung, Indonesia
Publisher: IEOM Society International
Date of Conference: March 6-8, 2018
ISBN: 978-1-5323-5944-6
ISSN/E-ISSN: 2169-8767
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