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MAHIR PRADANA

Affiliation

Telkom University

Conference Tracks

Business Management, Computers and Computing, E-Business and E-Commerce, E-Business/E-Service, e-Business/e-Service/e-Commerce, Entrepreneurship, Global Business Management Education, Human Factors and Ergonomics, Operations Management, Transportation and Traffic, Undergraduate Research Competition, Undergraduate Student Paper Competition
H-Index

19
Publications in IEOM
50
Total Number of Citations

1420
Total Number of IEOM Tracks
12

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Conferences

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Showing 1 - 25 of 50
The Mediating Effect of Financial Management on Financial Attitude and Financial Satisfaction of Indonesian Young Adults

Farizka Shafa Nabila; Mahendra Fakhri & MAHIR PRADANA

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
How Scarcity and Perceived Value Affecting Impulse Buying Among Customer During COVID-19 Pandemic

Hanifah Putri Elisa; Mahendra Fakhri & MAHIR PRADANA

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
The Influence of Consumer Behavior On Purchasing Decision Process Of Tokopedia E-Commerce Customers In Indonesia

MAHIR PRADANA; Diki Wahyu Nugraha & Aditya Wardhana

11th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
The Effect of Knowledge Management on Performance: A Basic PLS Approach

MAHIR PRADANA & Diki Wahyu Nugraha

11th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
The Influence of Knowledge, Social Media Utilization and Motivation on Entrepreneurial Intention (Case Study: Telkom University Students)

Wifiani Sukma Dewi; MAHIR PRADANA & Diki Wahyu Nugraha

11th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
The Influence of Brand Ambassador on E-Commerce Purchase Intention

Yossi Indriani Putri; MAHIR PRADANA & Diki Wahyu Nugraha

11th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Ethical Leaderships and Organizational Culture of Student Organization at Indonesian Private University

MAHIR PRADANA

9th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2019

Abstract PDF
1 Views
1 Downloads
How Can Large Collectives Solve Problems Using the Internet? (Breaking down Creative Tasks into Modular Crowdsourcing Tasks)

MAHIR PRADANA

8th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2018

Abstract PDF
1 Views
1 Downloads
Social Media Marketing’s Effect on Brand Awareness of Indodax Financial Service

Reza Ramadhan; Aditya Wardhana; MAHIR PRADANA; Tri Indra Wijaksana & Budi Rustandi Kartawinata

7th North American International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
The Effect of e-service quality, e-service satisfaction, on e-service loyalty of Indonesian E-commerce using SEM-PLS Methodology

Annisa Nurul Fitriani; MAHIR PRADANA; Budi Rustandi Kartawinata & Tri Indra Wijaksana

7th North American International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
The Effect of Digital Marketing and Brand Trust of E-Wallet Users in Bandung, Indonesia

Jalil Nur Rahman & MAHIR PRADANA

6th North American International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
The Effect of Organizational Culture on Employee Performance at PT. Sipatex Putri Lestari

Syaiful Marwan & MAHIR PRADANA

6th North American International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Web-Based Application of High School Laboratory Administration: Case Study at SMA Pasundan 8, Bandung, Indonesia

MAHIR PRADANA

5th North American International Conference on Industrial Engineering and Operations Management

Publication Year: 2020

Abstract PDF
1 Views
1 Downloads
Developing Web-Based E-News Application as an IT-Based Facility

MAHIR PRADANA

5th North American International Conference on Industrial Engineering and Operations Management

Publication Year: 2020

Abstract PDF
1 Views
1 Downloads
The Role Of Customer Attitude In Mediating The Effect Of Green Marketing Mix On Green Product Purchase Intention In Love Beauty And Planet Products In Indonesia

MAHIR PRADANA

5th North American International Conference on Industrial Engineering and Operations Management

Publication Year: 2020

Abstract PDF
1 Views
1 Downloads
Gap Analysis of Indonesian State-Owned Bank Internet Banking Website

MAHIR PRADANA

4th North American International Conference on Industrial Engineering and Operations Management

Publication Year: 2019

Abstract PDF
1 Views
1 Downloads
The Influence of Social Media Influencer and Product Quality on Purchase Decisions (Case Study on Promotion of Hand & Body Lotion Scarlett Whitening in Instagram)

Rezky Brilliana Islami; Aditya Wardhana & MAHIR PRADANA

4th European International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
The Effects of Ease of Use and Promotions on Purchasing Decisions of Generation Z in Bandung

Aulya Rahman Putri Pratama; MAHIR PRADANA & Aditya Wardhana

3rd African International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
THE EFFECT OF PRICE, PRODUCT QUALITY, AND QUALITY OF SERVICE ON CUSTOMER SATISFACTION OF A NOODLE RESTAURANT IN BANDUNG CITY

Mery Wahyu Santika & MAHIR PRADANA

3rd African International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
The Influence of Consumer Behavior on Consumer Purchase of Fashion Products (Case Study of Generation Z in Bali)

I Nengah Agus & MAHIR PRADANA

3rd African International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
The Effect of Service Quality and Brand Image on Lazada Repurchase Decision (A Case Study of International Students in Bandung)

Husny Gibreel Musa Saleh & MAHIR PRADANA

3rd African International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
The Effect of Social Commerce Construct on Consumer Trust and Purchase Intention (Study on Shopee E-Commerce Users in Indonesia)

Elysabeth Ginting; Nurafni Rubiyanti & MAHIR PRADANA

3rd African International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
The Influence Of Social Media Marketing on Brand Loyalty through Customer Engagement As Intervening Variable on Sociolla’s Instagram Account

Maulidias Dewi Ferliansyah; MAHIR PRADANA & Budi Rustandi Kartawinata

3rd African International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
The Effect of TikTok Social Media Marketing on Impulse Purchases of Fashion Products with Hedonic Shopping Motivation as the Intervening Variable

Rizqi Nurazizah; Marheni Eka Saputri; MAHIR PRADANA & Budi Rustandi Kartawinata

3rd African International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
The Effect of Easy Perception and Risk of Users of Financial Technology Services in SMEs of Bandung, Indonesia

Budi Rustandi Kartawinata & MAHIR PRADANA

2nd African International Conference on Industrial Engineering and Operations Management

Publication Year: 2020

Abstract PDF
1 Views
1 Downloads