Track: Global Business Management Education

Abstract

Students majoring in business rarely get the Business Case Analysis learning method. Many Business students never know the real case of domestic and global companies. On the one hand, students' presentation and communication skills in online classes are far from expectations. This research is an experimental study conducted in the Special Class Business Strategy and Policies course with a total of 58 students. The purpose of this class experimental research is to identify can the implementation of the Business Case learning method increase student participation in formulating Business Strategies and Policies. The purpose of this study is also to identify the implementation of the Case learning method combined with Table Topics and Prepared Speech to improve the experience of delivering analysis results related to Business Strategy and Policy. This research was conducted experimentally for 5 months with 14 meetings with students in online classes. as well as pre-test and post-test. The students who participated in the experiment were students majoring in Business Administration at Telkom University, Indonesia. Based on the results this research can concluded that overall the method using the Case Analysis method and coupled with adopting the Toastmasters presentation learning style, is effective for the Strategy and Business Policy because it can increase students' critical thinking skills by 43.6% compared to before the lecture and this method was applied. In addition, students are also more confident and able to present ideas and solutions provided with an increase in the ability of 40.5% compared to before the implementation of this Toastmasters case analysis and presentation method. Meanwhile, the individual's ability to deliver impromptu was 38.8% compared to the previous one without any impromptu speech session.