Track: Global Business Management Education

Abstract

As the main instrument of communication, language plays a central role in socializing. Of course, not everyone brings this talent to speak from birth, but if trained in language skills, it can be used as a profession that has high selling value, such as presenter. However, many events invite quarrels at the end of the activity because they violate linguistic rules in speaking. For this reason, the speaking strategy of Najwa Syihab (NS), who won the High Commended the Best Current Affairs Presenter award at the Asian Television Award, needs to be studied. This study aims to describe the NS speech strategy (politeness) in presenting events and the importance of mastering speech strategies in every level of society. By using content analysis techniques, it can be concluded that NS tends to use positive politeness strategies to maintain emotional closeness with opponents. In addition, NS has a sharp style of speech to maintain the accuracy of the information that will be consumed by the audience. The right choice of strategy in speaking is not only needed by a television presenter, but also by the host of seminars on a local, national, and international scale. This research inspired the preparation of rhetoric-based presenter training materials for reliable presenters such as NS. More than that, language politeness important to be owned by every level of society regardless of age, economy, or profession.