Track: Product Development

Abstract

Pandemic covid-19 and the shifting of the digital market and the conventional market in recent years have affected FMCG companies to run their business, not only on supply chain and marketing but also on product development. To be competitive, FMCG companies must be able to be more agile in developing products. Technology adoption has been frequently proven to have a positive impact on agility in the FMCG supply chain. However, limited sources evaluate the role of technology adoption on product development agility. By using PLS-SEM (Partial Least Square Structural Equation Modelling) which the data were collected through semi-structured interviews and questionnaires, this research evaluates the breadth and the depth of implementation of six technology groups (pilot plant and prototyping, knowledge management, project management, cloud and information sharing, big data analytic, artificial intelligent), and the effect of supporting technology implementation factors to company’s agile capability in product development. The results produce a model to understand the correlation between technology implementation factors and product development agility.