This research aims to present a new product design using the Business Model Canvas (BMC) technique and the Quality Function Deployment (QFD) technique. Designed furniture from Thai Puan wickerwork handicrafts, Pak Phli District, Nakhon Nayok Province. The research started by studying the needs of furniture users from Thai Phuan wicker handicrafts, Pak Phli District, Nakhon Nayok Province, using the BMC technique as a target group. Target audience Gathering demands from users of the Thai Phuan handicrafts group (Voice of Customer: VOC) and design values delivered to furniture users. It determines the population size and assigns a questionnaire to assess the degree of importance of each factor that meets. The furniture user's needs led the data to be analyzed in two separate QFD matrixes. Product planning matrix for analyzing quality characteristics and furniture product design matrix to analyze furniture designs from new wicker handicrafts. Analysis through the QFD technique yields results. There are issues of customer needs, including styles, materials, local identity. Utility, quality, etc. Design three types of Thai Puan wicker furniture products and survey customer satisfaction towards furniture products from Thai Puan handicrafts. The average joy of various attributes of furniture products from customers or general users of wicker handicraft furniture products was 4.80. The average satisfaction with the multiple features of furniture products from Thai Phuan wicker handicrafts can be designed to meet customers' needs at an excellent level. This research aims to present a new product design using the Business Model Canvas (BMC) technique and the Quality Function Deployment (QFD) technique. Designed furniture from Thai Puan wickerwork handicrafts, Pak Phli District, Nakhon Nayok Province. The research started by studying the needs of furniture users from Thai Phuan wicker handicrafts, Pak Phli District, Nakhon Nayok Province, using the BMC technique as a target group. Target audience Gathering demands from users of the Thai Phuan handicrafts group (Voice of Customer: VOC) and design values delivered to furniture users. It determines the population size and assigns a questionnaire to assess the degree of importance of each factor that meets. The furniture user's needs led the data to be analyzed in two separate QFD matrixes. Product planning matrix for analyzing quality characteristics and furniture product design matrix to analyze furniture designs from new wicker handicrafts. Analysis through the QFD technique yields results. There are issues of customer needs, including styles, materials, local identity. Utility, quality, etc. Design three types of Thai Puan wicker furniture products and survey customer satisfaction towards furniture products from Thai Puan handicrafts. The average joy of various attributes of furniture products from customers or general users of wicker handicraft furniture products was 4.80. The average satisfaction with the multiple features of furniture products from Thai Phuan wicker handicrafts can be designed to meet customers' needs at an excellent level.