Track: Product Development

Abstract

This study will use the Business Model Canvas (BMC), and Quality Function Deployment (QFD) approaches to provide a new product design. Pak Phli District, Nakhon Nayok Province, designed furniture made from Thai Puan wickerwork handicrafts. Using the BMC technique as a target group, the research began by gathering data and needs from clients of Thai Phuan wicker handicrafts in Pak Phli District, Nakhon Nayok Province. The intended audience demands from Thai Phuan handicrafts group users (Voice of Customer, VOC) were gathered, and design values were provided to customers. It calculates the population size and distributes a questionnaire to estimate the importance of each aspect that fits the criteria. The data was examined in two separate QFD matrixes due to the customer's needs. Furniture product design matrix for exploring furniture designs from new wicker handicrafts and a product planning matrix for analyzing quality attributes. The QFD approach produces outcomes in analysis. Customer requirements include styles, materials, local identity, utility, quality, and so forth. This study designs three different Thai Puan wicker furniture varieties and survey consumer satisfaction with Thai Puan handcraft furniture. The average level of satisfaction with various aspects of wicker handcraft furniture products among consumers or general users was 4.80. The average satisfaction with the many aspects of Thai Phuan wicker handicrafts furniture products can be designed to fulfill customers' needs to an excellent degree.