Despite the availability of big data and the development of advanced SC analytics, companies have low knowledge on how to integrate these advanced technologies into supply chain systems to gain more control, reduce cost, and manage risk. This study investigates a single case study of a company that developed a supply chain control tower targeting to gain control and responsiveness over its supply chain operations.  The supply chain control tower provides two solutions (i) the management of risk proactively and (ii) the plan and execution of supply chain to control costs. The SCCT plan demonstrates how companies can use SC analytics to transform big data into intelligent assets. Findings show that the supply chain control tower have to use advanced technological capabilities and discusses how they affect control, standardisation, and flexibility.