Track: Business Management

Abstract

Abstract

After surviving the covid-19 epidemic, civilization must eventually adjust to a new normal. Currently, certain situations are completely unpredictable and cannot be anticipated or projected based on previous historical databased. After enduring the lengthy quarantine and the tremendous mental stress brought on by the complicated circumstances, the first priority for most individuals is to take vacations. Traveling to a variety of locations that provide a variety of holiday experiences becomes a viable option to selecting. The issue is, what attribute of a destination has become more important to individuals when they decide to travel? This study investigates the significant destination attributes that have a significant relationship to travel decisions in the new normal. In this study, regression is used to analyze data collected randomly from 150 respondents. The study's results indicate that the primary factor influencing a visitor's choice to go or not is activities. The findings of this research will aid the tourism sector in developing strategies for visitor-oriented activities. Another critical advantage is the recognition that customer behavior has a direct impact on a company's long-term success.

Keywords

New Normal, tourism, traveling decision, destination attribute, consumer behavior