Finding the best strategy to overcome the crisis, study case in the fashion business

DK

Dian Kurnianingrum Bina Nusantara University

RM

Ricky Mariskuan Chung Yuan Christian University

IU

Iston Utama Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University

MK

Mulyani Karmagatri Bina Nusantara University

Modeling and Simulation 2022

12th Annual International Conference on Industrial Engineering and Operations Management

The Cultural Dimension of Entrepreneurial Leaders in Sundanese Society

MK

Mulyani Karmagatri Bina Nusantara University

HH

Hazmilah Hasan Universiti Teknikal Malaysia Melaka

AC

Andreas Chang Bina Nusantara University

Business Management 2021

6th North American International Conference on Industrial Engineering and Operations Management

The Impact of Destination Attribute to Traveling Decision in New Normal

EL

Erma Lusia Bina Nusantara University

MK

Mulyani Karmagatri Bina Nusantara University

DA

Doni Purnama Alamsyah Bina Nusantara University

Business Management 2021

6th North American International Conference on Industrial Engineering and Operations Management

Product Development and Business Creation Opportunity During the Pandemic: A Case study of Le Misure – Indonesia Italian Fusion Food

MK

Mulyani Karmagatri Bina Nusantara University

AA

Alvin Alvin Bina Nusantara University

RA

Rudy Aryanto Binus University

Entrepreneurship and Innovation 2021

2nd South American International Conference on Industrial Engineering and Operations Management

The Value Innovation Capabilities to Create Powerful Business Strategy: A Case Study on The High Business Performance of An Investment Business in Covid 19 Pandemic

MK

Mulyani Karmagatri Bina Nusantara University

JI

Jibril Irvan Bina Nusantara University

AD

Almira Diamanta

Entrepreneurship and Innovation 2021

2nd South American International Conference on Industrial Engineering and Operations Management

Frozen Food Packaging And Innovation Product Design Addressing Customers Pains Point In Covid 19 Quarantine: A Case Study of Homemade Frozen Food

MK

Mulyani Karmagatri Bina Nusantara University

NP

Nada Piedita Bina Nusantara University

MA

Muhammad Arvianto Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd South American International Conference on Industrial Engineering and Operations Management

Digital Branding and Online Marketing Communication Strategy Optimization: A Case Study of A Small Hits Beverage Business

MK

Mulyani Karmagatri Bina Nusantara University

MD

Marsha Deborah Bina Nusantara University

AM

Agathacia Melinda Bina Nusantara University

AC

Andreas Chang Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd South American International Conference on Industrial Engineering and Operations Management

The Survival Strategy of Traditional Food Business during the Covid-19 Pandemic in Indonesia: A Case Study of a Small Traditional food business-Pempek Miniampera

MK

Mulyani Karmagatri Bina Nusantara University

KM

Kiky Chandra Megawan Bina Nusantara University

RB

Ronny Bahri Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University

EL

Erma Lusia Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd South American International Conference on Industrial Engineering and Operations Management

Value Proposition Canvas Validation: Measuring Customer Satisfaction of Photography Business

MK

Mulyani Karmagatri Bina Nusantara University

KS

Kevin Setiawan Entrepreneurship Department, BINUS Business School Undergraduate Program Bina Nusantara University

MS

Marceline Sandy Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Competitive Advantage Strategy Implementation to Gain Customers Engagement and Brand Positioning

MK

Mulyani Karmagatri Bina Nusantara University

AG

Ario Oriwarda Girsang Entrepreneurship Department, BINUS Business School Undergraduate Program Bina Nusantara University

NV

Nicholas Veri Entrepreneurship Department, BINUS Business School Undergraduate Program Bina Nusantara University

RT

Reyner Giovanni Tjandra

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Product Development Assessment to Measure The Accuracy in Realizing Customer Expectations

MK

Mulyani Karmagatri Bina Nusantara University

DI

David Iskandar Entrepreneurship Department, BINUS Business School Undergraduate Program Bina Nusantara University,

KK

Kevin Kevin Entrepreneurship Department, BINUS Business School Undergraduate Program Bina Nusantara University

RD

Reinhart Jason Darmawan Entrepreneurship Department, BINUS Business School Undergraduate Program Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Implementation of Global Sustainability Management in Micro Small Medium Enterprises of Undergraduate Students in an Entrepreneurship Major

SS

Santika Syaravina Bina Nusantara University

EL

Erma Lusia Bina Nusantara University

MK

Mulyani Karmagatri Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

The Coffee Shop Customer perception of product acceptances and willingness to pay of organic coffee Beverages: A case study from small business NgoopiKopi

MK

Mulyani Karmagatri Bina Nusantara University

CD

Cartarava Dewangga Bina Nusantara University

MR

Mira Rustine

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Marketing Strategy to Introduce and Increase Sales of Korean Aesthetic Cake During the Pandemic: A Case Study of Small Cake business Hi Buy Keikeu

MK

Mulyani Karmagatri Bina Nusantara University

AI

Anastasia Ichthus Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

MARKETING STRATEGY ANALYSIS ON DAILY CRAFTS ACCESSORIES

MK

Mulyani Karmagatri Bina Nusantara University

FI

Felicia Irene Bina Nusantara University

ND

Nadya Devina Bina Nusantara University

PS

Putri Pricilla Setiawan Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Business Development : Excity Business Analysis – Kpop Themed T- shirt

MK

Mulyani Karmagatri Bina Nusantara University

JF

Jessica Dermawan Foedarsono Binus University

SN

Shella Novia Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Create and Develop Italian Food Business Opportunities with a Taste of the Archipelago at Sayeat.co

MK

Mulyani Karmagatri Bina Nusantara University

AR

Aldi Reynaldi Bina Nusantara Unviersity

MW

Maria Cempaka Putri Wijayanto Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

MARKETING STRATEGY FOR NEW BRAND FASHION: A CASE STUDY OF VAMODE FASHION BUSINESS

MK

Mulyani Karmagatri Bina Nusantara University

AY

Angeline Yolanda Bina Nusantara University

VH

Velensia Halim Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Measuring the effectiveness of Healthy Values Brand Positioning Strategy: A Case Study of Healthy Bakery Café- Moose Bake Shop

MK

Mulyani Karmagatri Bina Nusantara University

JS

Junus Shindarta Bina Nusantara University

DK

Dian Kurnianingrum Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Sustainability Awareness and Attitude to Sustainability among Entrepreneurial Students: Cultural Analysis and Level Measurement

MK

Mulyani Karmagatri Bina Nusantara University

BC

Benjamin Casteillo New World Together

Sustainability in Supply Chain, Enterprise Operations and Strategies 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

The Role of Culture in Shaping Behavior of An Entrepreneurial Leader

MK

Mulyani Karmagatri Bina Nusantara University

HH

Hazmilah Hasan Universiti Teknikal Malaysia Melaka

Business Management 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Public's Perceptions of Batik and How We Determine Marketing Strategy of Batik as Informal Attire

MK

Mulyani Karmagatri Bina Nusantara University

KR

Kintan Julia Raihanum Bina Nusantara University

TP

Tiara Safa Ardelia Putri Bina Nusantara University

BH

Balqis Putri Hidayatullah Bina Nusantara University

Entrepreneurship and Innovation 2021

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Exploring The Financial Management Practices on The SMEs Business Performance

IU

Iston Utama Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University

MK

Mulyani Karmagatri Bina Nusantara University

DK

Dian Kurnianingrum Bina Nusantara University

OR

Okky Rizkia Yustian Bina Nusantara University

Business Management 2022

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management