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Mulyani Karmagatri

Affiliation

Bina Nusantara University

Conference Tracks

Business Management, Entrepreneurship and Innovation, Modeling and Simulation, Sustainability in Supply Chain, Enterprise Operations and Strategies
H-Index

4
Publications in IEOM
23
Total Number of Citations

48
Total Number of IEOM Tracks
4

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Showing 1 - 23 of 23
Finding the best strategy to overcome the crisis, study case in the fashion business

Dian Kurnianingrum; Ricky Mariskuan; Iston Utama & Mulyani Karmagatri

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads
The Cultural Dimension of Entrepreneurial Leaders in Sundanese Society

Mulyani Karmagatri; Hazmilah Hasan & Andreas Chang

6th North American International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
The Impact of Destination Attribute to Traveling Decision in New Normal

Erma Lusia; Mulyani Karmagatri & Doni Purnama Alamsyah

6th North American International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Product Development and Business Creation Opportunity During the Pandemic: A Case study of Le Misure – Indonesia Italian Fusion Food

Mulyani Karmagatri; Alvin Alvin & Rudy Aryanto

2nd South American International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
The Value Innovation Capabilities to Create Powerful Business Strategy: A Case Study on The High Business Performance of An Investment Business in Covid 19 Pandemic

Mulyani Karmagatri; Jibril Irvan & Almira Diamanta

2nd South American International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Frozen Food Packaging And Innovation Product Design Addressing Customers Pains Point In Covid 19 Quarantine: A Case Study of Homemade Frozen Food

Mulyani Karmagatri; Nada Piedita & Muhammad Arvianto

2nd South American International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Digital Branding and Online Marketing Communication Strategy Optimization: A Case Study of A Small Hits Beverage Business

Mulyani Karmagatri; Marsha Deborah; Agathacia Melinda & Andreas Chang

2nd South American International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
The Survival Strategy of Traditional Food Business during the Covid-19 Pandemic in Indonesia: A Case Study of a Small Traditional food business-Pempek Miniampera

Mulyani Karmagatri; Kiky Chandra Megawan; Ronny Bahri & Erma Lusia

2nd South American International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Value Proposition Canvas Validation: Measuring Customer Satisfaction of Photography Business

Mulyani Karmagatri; Kevin Setiawan & Marceline Sandy

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Competitive Advantage Strategy Implementation to Gain Customers Engagement and Brand Positioning

Mulyani Karmagatri; Ario Oriwarda Girsang; Nicholas Veri & Reyner Giovanni Tjandra

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Product Development Assessment to Measure The Accuracy in Realizing Customer Expectations

Mulyani Karmagatri; David Iskandar; Kevin Kevin & Reinhart Jason Darmawan

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Implementation of Global Sustainability Management in Micro Small Medium Enterprises of Undergraduate Students in an Entrepreneurship Major

Santika Syaravina; Erma Lusia & Mulyani Karmagatri

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
The Coffee Shop Customer perception of product acceptances and willingness to pay of organic coffee Beverages: A case study from small business NgoopiKopi

Mulyani Karmagatri; Cartarava Dewangga & Mira Rustine

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Marketing Strategy to Introduce and Increase Sales of Korean Aesthetic Cake During the Pandemic: A Case Study of Small Cake business Hi Buy Keikeu

Mulyani Karmagatri & Anastasia Ichthus

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
MARKETING STRATEGY ANALYSIS ON DAILY CRAFTS ACCESSORIES

Mulyani Karmagatri; Felicia Irene; Nadya Devina & Putri Pricilla Setiawan

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Business Development : Excity Business Analysis – Kpop Themed T- shirt

Mulyani Karmagatri; Jessica Dermawan Foedarsono & Shella Novia

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Create and Develop Italian Food Business Opportunities with a Taste of the Archipelago at Sayeat.co

Mulyani Karmagatri; Aldi Reynaldi & Maria Cempaka Putri Wijayanto

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
MARKETING STRATEGY FOR NEW BRAND FASHION: A CASE STUDY OF VAMODE FASHION BUSINESS

Mulyani Karmagatri; Angeline Yolanda & Velensia Halim

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Measuring the effectiveness of Healthy Values Brand Positioning Strategy: A Case Study of Healthy Bakery Café- Moose Bake Shop

Mulyani Karmagatri; Junus Shindarta & Dian Kurnianingrum

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Sustainability Awareness and Attitude to Sustainability among Entrepreneurial Students: Cultural Analysis and Level Measurement

Mulyani Karmagatri & Benjamin Casteillo

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
The Role of Culture in Shaping Behavior of An Entrepreneurial Leader

Mulyani Karmagatri & Hazmilah Hasan

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Public's Perceptions of Batik and How We Determine Marketing Strategy of Batik as Informal Attire

Mulyani Karmagatri; Kintan Julia Raihanum; Tiara Safa Ardelia Putri & Balqis Putri Hidayatullah

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

Abstract PDF
1 Views
1 Downloads
Exploring The Financial Management Practices on The SMEs Business Performance

Iston Utama; Mulyani Karmagatri; Dian Kurnianingrum & Okky Rizkia Yustian

3rd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
1 Views
1 Downloads