Currently, there are many types of e-commerce that are developing in Indonesia, one of which is a marketplace which is an intermediary between the seller and the buyer. Marketplace as a third party in online transactions by providing sales features equipped with payment facilities. Some examples of marketplaces in Indonesia are interesting to study. This study examines the effect of e-service quality, e-service satisfaction, on e-service loyalty. This study aims to examine the effect by using Slovin's formula. The analytical tool used is SmartPLS program.
The Effect of e-service quality, e-service satisfaction, on e-service loyalty of Indonesian E-commerce using SEM-PLS Methodology
60 Views
11 Downloads