Track: Engineering Management

Abstract

Road accident is a critical problem faced by most countries around the world. Literature showed that human factors contribute the most with 80% of the road accidents in Malaysia. Traffic violation behaviour is one of the human factors leading to the road accident causation. To overcome the drivers’ traffic violation behaviour and reduce the accident involvement statistics, the Malaysian government has implemented road safety management intervention of soft enforcement approaches (road safety campaign, education and training) and hard enforcement approaches (penalty, surveillance, fines and tickets). The objective of this paper is to investigate the effectiveness of road safety management intervention through the implementation of soft and hard enforcement approaches in overcoming the road accident involvement. Literatures demonstrated inconsistent findings on the effectiveness of the soft and hard enforcement approaches, which further suggest these variables as the moderators for this study. This study will be conducted on young drivers within the age of 18 to 25 years old who have been involved in road accident within the past 12 months. The research finding will provides the answer for accident involvement among young drivers and further confirms the effectiveness of road safety intervention in Malaysia.