Track: Global Business Management Education

Abstract

Firms across sectors have gone global, entered foreign markets, exported, and imported products & services through various international business strategies. The dynamics of the higher education sector in India have seen a rapid shift with changing regulations, a revolutionary New Education Policy (NEP), and a spurt in the quality & features of virtual education. There is a growing excitement of opening campuses and goal posts across borders, while facing an uncertain future due to the impending entry of foreign universities and institutions in the country. Extant research in higher education lacks insight into the application of concept of global strategy for competing in the larger competitive environment. This paper aims to bridge this gap by identifying the drivers for development of various innovative & flexible international business strategies that can be applied to higher education institutions (HEIs). Previous studies show that HEIs are faced with a challenge that there is no single pattern in the wide range of choices made by students based on different variables, such as motivation, culture, language, online education, economic & political situations, employability, and other aspects. Findings indicate that study abroad, semester abroad, immersion programs, credit transfer pathways & twinning arrangements through university collaborations, are few of the models for gaining international education that have encouraged students to stay home while being able to achieve the distinction & benefits of international education. The research builds a conceptual framework for the various drivers of international business strategy and proposes a model for Global Citizen Development (GCD).