This study evaluates the importance of e-commerce adoption to the growth of Small and Medium Enterprises (SMEs) as well as the dynamics that motivate e-commerce adoption by SMEs in Developing countries using evidence from Zimbabwe. The study facilitates the development of strategies and initiatives aimed at scaling up the adoption of e-commerce among SMEs in developing countries. It adopted a qualitative research methodology that made use of explanatory research. A sample of 15 participants was purposively selected for the in-depth interviews with participants from the furniture and metal fabrication sectors. The study contributes to the existing body of knowledge about the significance of e-commerce adoption and its use in SME growth in developing countries. The Zimbabwean case represents the challenges that affect most developing countries which suffer economic stability and have inadequate IT infrastructure. The study found that ecommerce adoption is inhibited by technological factors like ICT Infrastructure, Technology Competence and Technology Affordability. It also shows that all other organisational factors (i.e. Organisational Awareness, Customer Orientation and Organisational Resistance to change) inhibit adoption except for management support. At the environmental level, Suppliers / partners expectations and Government support enable while customer expectations and competitive pressure enable it. This study evaluates the importance of e-commerce adoption to the growth of Small and Medium Enterprises (SMEs) as well as the dynamics that motivate e-commerce adoption by SMEs in Developing countries using evidence from Zimbabwe. The study facilitates the development of strategies and initiatives aimed at scaling up the adoption of e-commerce among SMEs in developing countries. It adopted a qualitative research methodology that made use of explanatory research. A sample of 15 participants was purposively selected for the in-depth interviews with participants from the furniture and metal fabrication sectors. The study contributes to the existing body of knowledge about the significance of e-commerce adoption and its use in SME growth in developing countries. The Zimbabwean case represents the challenges that affect most developing countries which suffer economic stability and have inadequate IT infrastructure. The study found that ecommerce adoption is inhibited by technological factors like ICT Infrastructure, Technology Competence and Technology Affordability. It also shows that all other organisational factors (i.e. Organisational Awareness, Customer Orientation and Organisational Resistance to change) inhibit adoption except for management support. At the environmental level, Suppliers / partners expectations and Government support enable while customer expectations and competitive pressure enable it. This study evaluates the importance of e-commerce adoption to the growth of Small and Medium Enterprises (SMEs) as well as the dynamics that motivate e-commerce adoption by SMEs in Developing countries using evidence from Zimbabwe. The study facilitates the development of strategies and initiatives aimed at scaling up the adoption of e-commerce among SMEs in developing countries. It adopted a qualitative research methodology that made use of explanatory research. A sample of 15 participants was purposively selected for the in-depth interviews with participants from the furniture and metal fabrication sectors. The study contributes to the existing body of knowledge about the significance of e-commerce adoption and its use in SME growth in developing countries. The Zimbabwean case represents the challenges that affect most developing countries which suffer economic stability and have inadequate IT infrastructure. The study found that ecommerce adoption is inhibited by technological factors like ICT Infrastructure, Technology Competence and Technology Affordability. It also shows that all other organisational factors (i.e. Organisational Awareness, Customer Orientation and Organisational Resistance to change) inhibit adoption except for management support. At the environmental level, Suppliers / partners expectations and Government support enable while customer expectations and competitive pressure enable it. This study evaluates the importance of e-commerce adoption to the growth of Small and Medium Enterprises (SMEs) as well as the dynamics that motivate e-commerce adoption by SMEs in Developing countries using evidence from Zimbabwe. The study facilitates the development of strategies and initiatives aimed at scaling up the adoption of e-commerce among SMEs in developing countries. It adopted a qualitative research methodology that made use of explanatory research. A sample of 15 participants was purposively selected for the in-depth interviews with participants from the furniture and metal fabrication sectors. The study contributes to the existing body of knowledge about the significance of e-commerce adoption and its use in SME growth in developing countries. The Zimbabwean case represents the challenges that affect most developing countries which suffer economic stability and have inadequate IT infrastructure. The study found that ecommerce adoption is inhibited by technological factors like ICT Infrastructure, Technology Competence and Technology Affordability. It also shows that all other organisational factors (i.e. Organisational Awareness, Customer Orientation and Organisational Resistance to change) inhibit adoption except for management support. At the environmental level, Suppliers / partners expectations and Government support enable while customer expectations and competitive pressure enable it. This study evaluates the importance of e-commerce adoption to the growth of Small and Medium Enterprises (SMEs) as well as the dynamics that motivate e-commerce adoption by SMEs in Developing countries using evidence from Zimbabwe. The study facilitates the development of strategies and initiatives aimed at scaling up the adoption of e-commerce among SMEs in developing countries. It adopted a qualitative research methodology that made use of explanatory research. A sample of 15 participants was purposively selected for the in-depth interviews with participants from the furniture and metal fabrication sectors. The study contributes to the existing body of knowledge about the significance of e-commerce adoption and its use in SME growth in developing countries. The Zimbabwean case represents the challenges that affect most developing countries which suffer economic stability and have inadequate IT infrastructure. The study found that ecommerce adoption is inhibited by technological factors like ICT Infrastructure, Technology Competence and Technology Affordability. It also shows that all other organisational factors (i.e. Organisational Awareness, Customer Orientation and Organisational Resistance to change) inhibit adoption except for management support. At the environmental level, Suppliers / partners expectations and Government support enable while customer expectations and competitive pressure enable it. This study evaluates the importance of e-commerce adoption to the growth of Small and Medium Enterprises (SMEs) as well as the dynamics that motivate e-commerce adoption by SMEs in Developing countries using evidence from Zimbabwe. The study facilitates the development of strategies and initiatives aimed at scaling up the adoption of e-commerce among SMEs in developing countries. It adopted a qualitative research methodology that made use of explanatory research. A sample of 15 participants was purposively selected for the in-depth interviews with participants from the furniture and metal fabrication sectors. The study contributes to the existing body of knowledge about the significance of e-commerce adoption and its use in SME growth in developing countries. The Zimbabwean case represents the challenges that affect most developing countries which suffer economic stability and have inadequate IT infrastructure. The study found that ecommerce adoption is inhibited by technological factors like ICT Infrastructure, Technology Competence and Technology Affordability. It also shows that all other organisational factors (i.e. Organisational Awareness, Customer Orientation and Organisational Resistance to change) inhibit adoption except for management support. At the environmental level, Suppliers / partners expectations and Government support enable while customer expectations and competitive pressure enable it. This study evaluates the importance of e-commerce adoption to the growth of Small and Medium Enterprises (SMEs) as well as the dynamics that motivate e-commerce adoption by SMEs in Developing countries using evidence from Zimbabwe. The study facilitates the development of strategies and initiatives aimed at scaling up the adoption of e-commerce among SMEs in developing countries. It adopted a qualitative research methodology that made use of explanatory research. A sample of 15 participants was purposively selected for the in-depth interviews with participants from the furniture and metal fabrication sectors. The study contributes to the existing body of knowledge about the significance of e-commerce adoption and its use in SME growth in developing countries. The Zimbabwean case represents the challenges that affect most developing countries which suffer economic stability and have inadequate IT infrastructure. The study found that ecommerce adoption is inhibited by technological factors like ICT Infrastructure, Technology Competence and Technology Affordability. It also shows that all other organisational factors (i.e. Organisational Awareness, Customer Orientation and Organisational Resistance to change) inhibit adoption except for management support. At the environmental level, Suppliers / partners expectations and Government support enable while customer expectations and competitive pressure enable it. This study evaluates the importance of e-commerce adoption to the growth of Small and Medium Enterprises (SMEs) as well as the dynamics that motivate e-commerce adoption by SMEs in Developing countries using evidence from Zimbabwe. The study facilitates the development of strategies and initiatives aimed at scaling up the adoption of e-commerce among SMEs in developing countries. It adopted a qualitative research methodology that made use of explanatory research. A sample of 15 participants was purposively selected for the in-depth interviews with participants from the furniture and metal fabrication sectors. The study contributes to the existing body of knowledge about the significance of e-commerce adoption and its use in SME growth in developing countries. The Zimbabwean case represents the challenges that affect most developing countries which suffer economic stability and have inadequate IT infrastructure. The study found that ecommerce adoption is inhibited by technological factors like ICT Infrastructure, Technology Competence and Technology Affordability. It also shows that all other organisational factors (i.e. Organisational Awareness, Customer Orientation and Organisational Resistance to change) inhibit adoption except for management support. At the environmental level, Suppliers / partners expectations and Government support enable while customer expectations and competitive pressure enable it. This study evaluates the importance of e-commerce adoption to the growth of Small and Medium Enterprises (SMEs) as well as the dynamics that motivate e-commerce adoption by SMEs in Developing countries using evidence from Zimbabwe. The study facilitates the development of strategies and initiatives aimed at scaling up the adoption of e-commerce among SMEs in developing countries. It adopted a qualitative research methodology that made use of explanatory research. A sample of 15 participants was purposively selected for the in-depth interviews with participants from the furniture and metal fabrication sectors. The study contributes to the existing body of knowledge about the significance of e-commerce adoption and its use in SME growth in developing countries. The Zimbabwean case represents the challenges that affect most developing countries which suffer economic stability and have inadequate IT infrastructure. The study found that ecommerce adoption is inhibited by technological factors like ICT Infrastructure, Technology Competence and Technology Affordability. It also shows that all other organisational factors (i.e. Organisational Awareness, Customer Orientation and Organisational Resistance to change) inhibit adoption except for management support. At the environmental level, Suppliers / partners expectations and Government support enable while customer expectations and competitive pressure enable it.

Belinda Gurure

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An Evaluation of the Importance of E-commerce Adoption to the Growth of SMEs in Zimbabwe