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Willy Gunadi

Affiliation

Bina Nusantara University

H-Index

7
Publications in IEOM
6
Total Number of Citations

104
Total Number of IEOM Tracks
0

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Conferences

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Showing 1 - 6 of 6
Factors that Influence Indonesian K-Pop Fans Willingness to Pay in Purchasing K-Pop Physical Album

Jessica Irena; Marchell A. Putera; Tifany & Willy Gunadi

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
25 Views
14 Downloads
Indonesia Digital Native Business Co-Branded Credit Card: Perceived Benefits Roles in the Formation of Continuous Intention-to-use

Agustinus Fedrian Widjaja; David Hans Susanto & Willy Gunadi

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
10 Views
10 Downloads
The Effect Of Emotional Support and Informational Support On The Need For Relatedness and User’s Satisfaction With The Use Of Social Media

Ridani Faulika Santalia; Willy Gunadi & Ario Setra Setiadi

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
10 Views
16 Downloads
Service Recovery in Online Travel Agencies During COVID-19 Pandemic

Marcella Stephanie Lawu; Imam Santoso; Raden Mas Asbudiutomo & Willy Gunadi

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
11 Views
8 Downloads
The Role of Hedonic Motivation and FOMO on the Impulsivity of e-Commerce Users during COVID-19 Pandemics in Indonesia

Dina Kamalia; Margarita Djajadinata; Fendy Hadisusanto Gunawan & Willy Gunadi

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
35 Views
23 Downloads
The Impact of Korean Celebrity Endorsements Toward Purchase Intention in Indonesia Marketplace that mediated by Brand Image and Brand Attitude

Friska Tiara & Willy Gunadi

3rd South American International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF
23 Views
11 Downloads