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Willy Gunadi

Affiliation

Bina Nusantara University

Showing 1 - 6 of 6

Factors that Influence Indonesian K-Pop Fans Willingness to Pay in Purchasing K-Pop Physical Album

Jessica Irena; Marchell A. Putera; Tifany & Willy Gunadi

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF

Indonesia Digital Native Business Co-Branded Credit Card: Perceived Benefits Roles in the Formation of Continuous Intention-to-use

Agustinus Fedrian Widjaja; David Hans Susanto & Willy Gunadi

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF

The Effect Of Emotional Support and Informational Support On The Need For Relatedness and User’s Satisfaction With The Use Of Social Media

Ridani Faulika Santalia; Willy Gunadi & Ario Setra Setiadi

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF

Service Recovery in Online Travel Agencies During COVID-19 Pandemic

Marcella Stephanie Lawu; Imam Santoso; Raden Mas Asbudiutomo & Willy Gunadi

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF

The Role of Hedonic Motivation and FOMO on the Impulsivity of e-Commerce Users during COVID-19 Pandemics in Indonesia

Dina Kamalia; Margarita Djajadinata; Fendy Hadisusanto Gunawan & Willy Gunadi

12th Annual International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF

The Impact of Korean Celebrity Endorsements Toward Purchase Intention in Indonesia Marketplace that mediated by Brand Image and Brand Attitude

Friska Tiara & Willy Gunadi

3rd South American International Conference on Industrial Engineering and Operations Management

Publication Year: 2022

Abstract PDF