2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Does the Government Cyber Public Relations Influence to Public Attitudes And Intentions Vaccine?

Roni Jayawinangun, Diana Amaliasari, Ismail Taufik Rusfien & Abdul Talib Bon
Publisher: IEOM Society International
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Track: COVID-19 Analytics Competition
Abstract

This research is focused on public towards government Public Relations through the use of the internet, or currently better known as Cyber Public Relations. Indonesia government has made several media are used to distribute information related COVID-19 such websites (covid.19.co.id), social media (Facebook, Instagram and Twitter) Badan Nasional Penanggulangan Bencana (BNPB) and also application.The aim of the research is to investigate the effect of cyber public relations the Government of the attitudes and intentions of the public to use the vaccine. The question of research that try to in responsibility within the study time it is investigate exposure cyber Public Relations of the Government related to COVID-19 in the community of Bogor and identify the influence of the government's cyber public relations on the attitudes and intentions of the people of Bogor City to use vaccines. This research is to be carried out in the city of Bogor by using methods of research quantitative with approach descriptive exploratory. A total of 206 people selected as the research sample. The result show that level of knowledge and also access to government cyber public relations sequentially are website, instagram, application, twitter and facebook. Frequency of government cyber public relations access is 1-2 times with a duration of less than 10 minutes. We find that Government Cyber Public Relations are important source would be beneficial to improve vaccine intention but cannot encourage people to intend to use vaccines, meanwhile vaccine attitude can improve people to intend to use vaccines.

Published in: 2nd Asia Pacific International Conference on Industrial Engineering and Operations Management, Surakarta, Indonesia

Publisher: IEOM Society International
Date of Conference: September 13-16, 2021

ISBN: 978-1-7923-6129-6
ISSN/E-ISSN: 2169-8767