Track: E-Business and E-Commerce

Abstract

This study aims to examine consumer acceptance of products related to the Internet of Thins (IoT). The research was conducted qualitatively by comparing the previous theory which is able to support the current concept. The concept is currently enforced from the point of view of consumer behavior, where as one of the users of products related to IoT. The results of the study found that in assessing the acceptance of IoT, it can be done through the Technology Acceptance Model, while the implementation of IoT sustainability can be studied through Theory Reasoned Action. Through the Technology Acceptance Model, it is known not only the level of acceptance of IoT but also the interest of consumers in purchasing products related to IoT. This study provides initial information about the acceptance of IoT by consumers, and becomes a concept for determining marketing strategies for companies