Track: Sustainability in Supply Chain, Enterprise Operations and Strategies

Abstract

Global sustainability, as a crucial issue lately, needs some solution. People's awareness is a significant part of bringing the solution. As a little step to participating in finding solutions, this research measured the awareness level of Entrepreneurial Students in Indonesia. The data were analyzed using the descriptive method to find the awareness level, sustainability attitude, and the correlation. The result shows a high level of awareness among entrepreneurial students and an average scale of attitude level. The correlation between the two has a significant relationship on very weak correlation. This research shows that the high awareness of entrepreneurial students is not manifest in their attitudes. The significant relationship needed particular treatment to strengthen the correlation to drive the high awareness to transform into attitudes. The cultural analysis results show that the Sundanese community's culture has contributed to determining entrepreneurial students' attitudes as part of Sundanese society. Recommendation regarding the development of this sustainability program is how the concept of global sustainability can be integrated with the local culture concept and for further research to conduct research using different testing methods to see the consistency of the results of this study