Track: Entrepreneurship and Innovation

Abstract

Lately, we have seen many young people are happy in the world of fashion. Fashion trends from Asian countries to America are very popular in Indonesia. Incidentally we, as the owner of the Vamode clothing line, also really like this trend of clothing that is currently popular, therefore we started a business in the fashion sector. You could say, that is one of the motivations for us to continue the fashion trends that exist in Indonesia and of course adapt them to the existing culture. Because we love the latest fashion trends, we realize that finding clothes that are on-trend and comfortable to wear is difficult. On-trend clothes tend to be sold at high prices for premium quality or sold at low prices but the quality of the materials used is poor. Therefore, we pioneered Vamode as a clothing line because we wanted our customers to find it easy to choose on-trend clothes that were comfortable to use but at a relatively low price. The marketing strategy that we will use to promote our business is to rely on the power of social media. With technology that is already sophisticated today, millennials can see fashion changes in the world easily and of course, they will be tempted to follow the existing fashion. With this situation, we realize that the target market that fits the products is millennials who love to keep up with fashion changes. This business is not easy to develop, we also experience some limitations such as difficulty finding a reseller who sells clothes according to our wishes. Therefore, we agreed to sell clothes by relying on tailors and convection so that the results are in accordance with our wishes and of course satisfactory. Another limitation that we experience is the difficulty of introducing our business to people because our business is purely started from scratch. But this limitation is not our limit in starting this business, we take advantage of social media ads so we hope our business can be known by many people.