2nd African International Conference on Industrial Engineering and Operations Management

Increasing Sales Online Through Integration Of Dropshipping System And Social Media

Faiza Renaldi, Rival Muhamad Saepuloh, Agya Java Maulidin & Abdul Talib Bon
Publisher: IEOM Society International
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Track: E-Business/E-Service
Abstract

Dropshipping is an order fulfillment method that does not need a business to keep products in stock. Dropshipping is mostly done in the fashion industry, ready-to-eat food, handicrafts, and so on. Dropshipping makes it easy for beginner entrepreneurs to start their business activities without having inventory costs first. The hallmark of drop shipping is running its activities online, so the logical consequence is that a well-computerized system is needed. Many previous studies have discussed this dropshipping system. Still, most of them limit their case studies to specific products in certain areas and do not handle dropshipping business promotion technology. This research produces a mobile-based dropshipping system that can be used freely and integrated with other social media platforms to expand the drop shipping brand name's promotional reach. An evaluation of the dropshipping system built showed that integration with other social media platforms increased the total sales figures of the dropshipping businesses studied, with an average of nearly 20% of evaluations carried out over one month. The application of blockchain technology to this system is one of the next leading suggestions for improving existing transactions' security.

Published in: 2nd African International Conference on Industrial Engineering and Operations Management, Harare, Zimbabwe

Publisher: IEOM Society International
Date of Conference: December 7-10, 2020

ISBN: 978-1-7923-6123-4
ISSN/E-ISSN: 2169-8767