E-Business/E-Service

The Effect of Social Commerce Construct on Consumer Trust and Purchase Intention (Study on Shopee E-Commerce Users in Indonesia)

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EG
Elysabeth Ginting Telkom University
NR
Nurafni Rubiyanti
MP
MAHIR PRADANA Telkom University
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Published in 3rd African International Conference on Industrial Engineering and Operations Management, Nsukka, Nigeria
Publisher IEOM Society International
Date of Conferences April 5–7, 2022
DOI 10.46254/AF03.20220172
ISBN 978-1-7923-9157-6
ISSN/E-ISSN 2169-8767