11th Annual International Conference on Industrial Engineering and Operations Management

Critical Success Factors of E-Commerce Collaboration in Indonesia

Prawira Adi Putra, Rahmat Nurcahyo & Farizal Farizal
Publisher: IEOM Society International
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Track: E-Business/E-Service

E-commerce development in Indonesia continues to be the center of Southeast Asia's attention, with its potential in both B2B and B2C models. With predicted growth up to US $ 300 billion in 2020, many e-commerce aims to create new value in a new product/service. It is widespread for startup e-commerce launch partnerships or collaboration programs to increase e-commerce opportunities to grow even more. Some e-commerce has launched their collaboration program with significant results in quality growth. The decision making in e-commerce collaboration tends to be intuitive, centralized, and not using strategic management tools. This research aims to identify critical success factors (CSF) as primary considerations in making collaborative decisions between e-commerce companies by developing a questionnaire with employees and decision-makers using TOE framework in e-commerce collaborations. The object of this research is B2B and B2C company that conducted collaboration partnership in the last 1 year. While research limited to ranking of CSFs, further studies by using another method need to be conducted for more comprehensive analysis.   

Published in: 11th Annual International Conference on Industrial Engineering and Operations Management, Singapore, Singapore

Publisher: IEOM Society International
Date of Conference: March 7-11, 2021

ISBN: 978-1-7923-6124-1
ISSN/E-ISSN: 2169-8767