The field of Analytics is a new area of research, and management scholars are looking at this area closely. We make a small attempt to make a contribution in this area. Typically we relate descriptive, diagnostic, predictive and prescriptive analytics to strategy types, some dimensions of culture; and present few testable hypotheses.
(Key Words: Analytics, Strategy, Culture and Personality Types)
Published in: 2nd European International Conference on Industrial Engineering and Operations Management, Paris, France
Publisher: IEOM Society International
Date of Conference: July 26-27, 2018
ISBN: 978-1-5323-5945-3
ISSN/E-ISSN: 2169-8767
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