Track: Logistics
Abstract
Analyzing the components of sustainability from the economic, social and environmental spheres in the framework of the value network of medical tourism, establishes strategic importance to take advantage of the economy that surrounds the tourist destinations in the different regions of Colombia. For the case of study, the regions will be analyzed: central formed by the cities of Bogotá and Medellín, eastern conformed by the city of Bucaramanga and pacific by the city of Cali.
Based on the methodology developed by Gereffi (1999) in the global value chain approach, Gattorna (2009), and Hald, (2010) in a dynamic supply chain approach, the characteristics of the different value networks and their interaction with the different stakeholders that will be compared.