Abstract

Madura herbal medicine industry is the Micro, Small and Medium Enterprises (SMEs) which has been run for generations by the ancestors of the people of Madura and has evolved over time. Based on data from the Department of Industry and Trade in 2016 that there is 47 herbal medicine industry in Madura with the magnitude of the regions, 15 are in Bangkalan, 3 were in Sampang, 22 were in Pamekasan, and Sumenep 7 are in. Community economic development through SMEs is essential considering its primacy as the lifeblood of a national economy. In 2016 Asean Economic Community (AEC)  began to be applied, so that competition in the trade of ASEAN countries is very strict. Hence the need for research on the design of models of the development of Madura herbal medicine industry. This research uses a descriptive design that aims to describe aspects that are relevant to Madura herbal medicine industry. The results of this study, there are three sub-models, namely the development of herbal industry Madura; (1) Design Sub Management Model that includes a database of herbal medicine industry, organizational structure, job description of labor, (2) Design Sub Production Model which includes the production technology, product standardization, product packaging design (3) Design Sub Marketing Model that includes pricing standardization, utilization of information technology, cooperation with distributors and local governments. So hopefully with their reviews, their three draft sub models will assist in the development of Madura herbal medicine industry.