12th Annual International Conference on Industrial Engineering and Operations Management

A Study on the Assessment of VetConnect using SWOT Analysis and Six Thinking Hats

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Track: Undergraduate Student Paper Competition

VetConnect is an E-Commerce Website capable of scheduling and purchasing products. It will have a viewable list of Clinics, Services, Products, and Appointments for scheduling and Product Orders.  These functions will help the website ease Pet owner and Pet Clinic transactions. The authors utilized strategic planning tools such as SWOT, TOWS, and Six Thinking Hats survey as tools to improve the website functions. Suggestions taken from the results will help authors decide on the functions for further analysis. Also, the survey helped the researchers discover the importance of using these tools to build the website and conduct whether it will be of accepted usability among its respondents. Creating the SWOT Analysis of the website also helped researchers gain a hold on the website implementation, particularly in searching for nearby clinics, processing pet/pet owner services, and improving website navigation.

Published in: 12th Annual International Conference on Industrial Engineering and Operations Management, Istanbul, Turkey

Publisher: IEOM Society International
Date of Conference: March 7-10, 2022

ISBN: 978-1-7923-6131-9
ISSN/E-ISSN: 2169-8767