Track: Industrial Services
Abstract
The Influence of Mobile Experience Design is one of the most potential strategies to be carried out in the current digital era. Mobile Experience Design in Social media can be a fast, broad, and targeted marketing solution, and most importantly, it doesn't take up too much of the company's budget. This study aims to determine the social media strategy used by company, how the impact of Mobile Experience on Brand Satisfaction and Customer Engagement. In further studies, hopefully, this research can be a reference or inspiration for other business actors in building their Mobile Experience Social Media Marketing to create Brand Awareness and Increase Customer Engagement. Based on the results of the discussion, company has 4 Social Media Marketing Strategies to build Brand Awareness and 5 social media marketing strategies to increase customer engagement.