6th North American International Conference on Industrial Engineering and Operations Management

Determining Strategies for The Perfect Shade Mobile Application Using SWOT Analysis and Six Thinking Hats

Grace Lorraine Intal & Jerome Ramos
Publisher: IEOM Society International
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Track: Undergraduate Student Paper Competition
Abstract

Product testing is important when buying a cosmetic product to ensure it fits or looks good on someone’s skin tone. In 2020, the world has been hit by the Covid-19 that is considered a deadly and contagious virus because it spreads when a person inhales an aerosol or droplets containing the virus. Usually, cosmetic products are being tested by buyers through mall testers. Mall testers contain disease-causing bacteria that can lead to a skin infection. This study aims to assess the design of  a mobile application that uses augmented reality and artificial intelligence to be a virtual consultant and skin analyzer. This study uses a survey questionnaire based on six thinking hats to gather data and SWOT analysis to analyze the data. Based on the gathered data, the researchers concluded that a virtual try-on is effective in trying a cosmetic product and will be patronized by makeup enthusiasts and artists.

Published in: 6th North American International Conference on Industrial Engineering and Operations Management, Monterrey, Mexico

Publisher: IEOM Society International
Date of Conference: November 3-5, 2021

ISBN: 978-1-7923-6130-2
ISSN/E-ISSN: 2169-8767