Track: Undergraduate Student Paper Competition

Abstract

The West Corner hotel is located in downtown Olongapo city, at the center of the city. The Hotel has 68 adequately furnished rooms complete with amenities for travelers. This paper aims to create a conceptual model or an applicable information system strategy to improve the use of information at the hotel staff’s disposal. The paper utilizes porter’s five forces of competition to analyze the external factors affecting the Hotel. The current strategies of West Corner are Technology as a tool, Staff Training, Budget-Friendly, Accommodations, and Location Strategy. Their computing environment includes Wi-Fi, local area network, and their Hotel Management System software: A custom-built software. They also utilize Facebook and Google mail to communicate with customers. This paper has found that West Corner is underutilizing their technology and the papers recommends to improve their Facebook Page’s messaging bot to improve their communication between customers and staff. The paper concludes that utilizing the Facebook Messaging Bot through their Facebook page would be able to improve the Hotel’s day-to-day functions.