Factors of the E-commerce that are Directly Related to the Consumer's Purchase Motivation in Nuevo León, Mexico.

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E-commerce is revolutionizing the way we buy and interact with brands, with advantages in saving time, access to exclusive promotions and automatic payments. For their part, companies have an alternative to achieve greater user loyalty. SMEs and large companies are offering their products and services through these platforms, allowing business development in increasingly globalized environments. With an increasingly strong presence of the internet in everyday life and the security that the banking sector has generated for conducting electronic transactions, people see e-commerce as the perfect option for convenience and time savings.

Published in: 6th North American International Conference on Industrial Engineering and Operations Management, Monterrey, Mexico

Publisher: IEOM Society International
Date of Conference: November 3-5, 2021

ISBN: 978-1-7923-6130-2
ISSN/E-ISSN: 2169-8767

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