IEOM Index

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Factors of the E-commerce that are Directly Related to the Consumer's Purchase Motivation in Nuevo León, Mexico.

Valentín Lara Universidad Autónoma de Nuevo León

Carolina Solís Peña Universidad Autónoma de Nuevo León

Federico G. Figueroa Garza Universidad Autónoma de Nuevo León

Abel Partida Puente Universidad Autónoma de Nuevo León

E-Business/E-Service 2021

6th North American International Conference on Industrial Engineering and Operations Management