Track: Sustainability and Green Systems
Abstract
Designing a sustainable product for sustained customer experience over the product life cycle is crucial consideration. As customers increasingly become aware of the need to protect the environment, economy and energy (3Es), product innovation should have a holistic perspective over the entire product life cycle. In this paper, we offer a conceptual framework for sustainable product innovation for customer experience (SPICE). First, we explore recent challenges in sustainable product innovation. Second, we develop a framework for sustainable product innovation for holistic customer experience. Third, we derive tools and techniques for enhanced sustainable product innovation. The framework is useful for decision makers concerned with sustainable product innovation for customer experience in a competitive market place.