Track: Sustainability and Green Systems
Green behaviour appears to be a pivotal panacea to the concerning situation of the dwindling environmental condition. Studies have indicated the importance of green behaviour to alleviate the continuous environmental degradation, especially among employees in the organizations. This study investigates the role of personal moral norms (PMN), environmental knowledge (ENK), and perceived behavioural control (PBC) in influencing Employee green behaviour (EGB) among academics in Higher education institutions (HEIs). The data collected through a cross-sectional quantitative survey among 425 academics at research universities in Malaysia was analyzed using the Smart PLS 3.3 version. The results showed that academics’ PMN and PBC positively influence their EGB. However, their ENK was not significantly related to EGB. Employees’ moral obligations due to their guilt for contributing to environmental degradation may result in green behaviour. Also, employees’ confidence about their ability and the ease of performing green behaviour will influence their actual performance of green behaviour. This study furthers the understanding of the theory of planned behaviour and value-belief-norms theory. The implications of this study were also discussed.