6th Annual International Conference on Industrial Engineering and Operations Management

Influence of culture on E-commerce and vice versa

Teklehaimanot Tadele Kidane
Publisher: IEOM Society International
0 Paper Citations
1 Views
1 Downloads
Track: E-Business and E-Commerce
Abstract

Abstract— Electronic commerce (e-commerce) is useful for both businesses and consumers by removing time, space and geographical location barriers. There are bigger choices, chipper prices and completely new products are obtainable in many product categories to consumers who may be actually far away from the traditional stores. Furthermore, the nature of Information technology applications and e- commerce, lead to more information sharing, facilitate transactions, and provide convenience of purchasing. As a result, this day, e-commerce is not only the way of business but also a competitive advantage. However, to achieve higher efficiency, either all international e-commerce society should share similar culture or there must be an adaptation with respect to each culture. In this regard, a lot still remains to be investigated as to how individual e-commerce national society differs and which organizational cultures are appropriate to e-commerce business. Hence, the objective of this paper is to move ahead our understanding on how e-commerce is being influenced by culture and the other way round. We propose that e- commerce leads to, professional /rational behavior, market culture and centralization. It opposes person support culture. We also hypothesize that, the effects of power distance and individualism on e-commerce, decrease with e-commerce experience. 

Published in: 6th Annual International Conference on Industrial Engineering and Operations Management, Kuala Lumpur, Malaysia

Publisher: IEOM Society International
Date of Conference: March 8-10, 2016

ISBN: 978-0-9855497-4-9
ISSN/E-ISSN: 2169-8767