Abstract

The growing development of information technology has enhanced internet access, which has resulted in the growth of e-commerce—that is, buying and selling of goods and services on online platforms. Over the past 10 years, e-commerce has been very popular since it offers consumers the simplicity of buying anyplace worldwide, running around-the-clock, and obtaining doorstep delivery. Bangladesh's mobile banking, ticket, ridesharing, online shopping, food delivery, etc. trends reflect this pattern. Many beginners, however, join the e-commerce scene without sufficient knowledge, which presents difficulties. Startups frequently have growing running expenses; hence competitive pricing is more challenging in the early and growing stages and leads to a high failure rate. Beginning with a study of Bangladesh's current e-commerce scenario, this research projects its future states using a Markov chain model. This also highlights the primary challenges e-commerce business owners must face. Furthermore, recommended specifically for Bangladeshi e-commerce companies is a perfect business structure to aid to ease these challenges. This structure aimed to lower operational costs in a competitive market therefore enhancing sustainability. This approach dramatically reduces startup failure rates and provides the foundation for innovative tech companies, therefore increasing Bangladesh's economic development in this technologically evolved era.