Track: Case Studies
Abstract
BUSINESS ENGLISH AS A GLOBAL NEEDS FOR ENTREPRENEUR STUDENTS OF NAROTAMA UNIVERSITY
Elok Damayanti1
Narotama University
Arief Rahman Hakim No. 51, Surabaya, Indonesia
1Lecturer of Narotama University
Email: elok.damayanti@narotama.ac.id
ABSTRACT
21st century is a condition globally oriented world society. This condition is needed to communicate between people of the world. English is one of the world communication language that is widely used world community. This is needed for Narotama University students to communicate in the working world. The method used is the application of Business English courses in 4th (fourth) semester for students of Narotama University. This study is mainly focused on the need of industry – academia linkage and highlights the problems faced by the entrepreneur students and also gives suitable and practical suggestion for the above mentioned linkage, like professional practice study case, corporate visit, and business practitioner sharing session. Expectations from the application of Business English courses at the Faculty of Economics and Business, entrepreneur students able to face the challenges of the working world.
Keywords: Global, Language, Business English, Entrepreneur, Working World