9th Annual International Conference on Industrial Engineering and Operations Management

BUSINESS ENGLISH AS A GLOBAL NEEDS FOR ENTREPRENEUR STUDENTS OF NAROTAMA UNIVERSITY

Elok Damayanti & Agus Sukoco
Publisher: IEOM Society International
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Track: Case Studies
Abstract

BUSINESS ENGLISH AS A GLOBAL NEEDS FOR ENTREPRENEUR STUDENTS OF NAROTAMA UNIVERSITY

Elok Damayanti1

Narotama University

Arief Rahman Hakim No. 51, Surabaya, Indonesia

1Lecturer of Narotama University

Email: elok.damayanti@narotama.ac.id

ABSTRACT

21st century is a condition globally oriented world society. This condition is needed to communicate between people of the world. English is one of the world communication language that is widely used world community. This is needed for Narotama University students to communicate in the working world. The method used is the application of Business English courses in 4th (fourth) semester for students of Narotama University. This study is mainly focused on the need of industry – academia linkage and highlights the problems faced by the entrepreneur students and also gives suitable and practical suggestion for the above mentioned linkage, like professional practice study case, corporate visit, and business practitioner sharing session. Expectations from the application of Business English courses at the Faculty of Economics and Business, entrepreneur students able to face the challenges of the working world.

Keywords: Global, Language, Business English, Entrepreneur, Working World

Published in: 9th Annual International Conference on Industrial Engineering and Operations Management, Bangkok, Thailand

Publisher: IEOM Society International
Date of Conference: March 5-7, 2019

ISBN: 978-1-5323-5948-4
ISSN/E-ISSN: 2169-8767