Track: E-Business and E-Commerce

Abstract

As a form of efficiency from traditional farming systems, hydroponics is an urban farming system that does not use soil media. The current conditions in Indonesia and the narrowing of the Malang City area necessitate using hydroponics as a solution. Pion HydroFarm as a start-up assists urban farms in meeting food needs and becoming a destination for young farmers. The method employed in this paper is an experimental study carried out in the Malang district of East Java, Indonesia. There are four stages in making this start-up business, starting from using simple materials such as waste oil gallons and palm oil, purchasing four wick hydroponic systems growing media, purchasing hydroponic production equipment in a 36-hole hydroponic starter kit, and purchasing a hydroponic "A" style with 180 planting holes. The investigation was furthered by creating a minimarket design that aims to accommodate Pion HydroFarm production. It seeks to create a good farming system integration and make reaching the intended market easier. It aims to improve farming system integration and make it easier for Pion Hydrofarm to reach its target market. Pion Hydrofarm promotes itself as a viable solution for addressing people's daily vegetable needs and a leader in catering to the younger generation.

Keywords

Agriculture, Hydroponics, Interior Design, Minimarket and Start-Up.