Track: Case Studies

Abstract

The data collection method is by distributing online questionnaires via a google form, sent via the web what's app. This study aims to analyze the correlation between the independent variables, namely tangible and assurance on the dependent variable, namely loyalty, through the patient satisfaction variable, which is the intervention. The study was in Datu Pancaitana Hospital, Bone Regency, for two months. Sampling was done through a simple random sampling technique. Respondents in this study were 110 respondents, namely people who had experienced inpatient services at the inpatient unit of Datu Pancaitana Hospital, Bone Regency. The analytical method is path analysis processed using SPSS Version 24, SPSS AMOS Version 20, and the online Sobel test. The results of this study include 1). Tangible affects the satisfaction of inpatients at Datu Pancaitana Hospital. 2). Assurance affects inpatient satisfaction at RSUD Datu Pancaitana; 3). Tangibles jeopardize the loyalty of inpatients at RSUD Datu Pancaitana; 4). Security affects the fidelity of inpatients at RSUD Datu Pancaitana; 5). the purpose of influencing the loyalty of inpatients at RSUD Datu Pancaitana; 6). Tangible effects patient loyalty through inpatient satisfaction at RSUD Datu Pancaitana; 7). Assurance affects patient loyalty through inpatient satisfaction at RSUD Datu Pancaitana.