Track: Business Management
Abstract
The coronavirus disease-19 (Covid-19) cases that occurred in North Sumatra continued to show an increase from time to time. This pandemic has an impact on the weakening of the economy in North Sumatra as well as the increasing unemployment rate. This condition is exacerbated by the low level of public trust in the government in handling Covid-19. The purpose of this study was to analyze the handling of the Covid-19 in North Sumatra which was carried out by the local government and the Covid-19 handling task force. The analysis was carried out using a communication management approach. This study recommends the need for government intervention on the people's economy through the formation of a task force at the environmental level which is the lowest part of the government structure.