Track: Case Studies

Abstract

Indonesia is rich in cultural diversity and traditions. Indonesia's unexpected cultural wealth ranges from tradition, art, tourism, and culinary. Indonesia is a country rich in culture. The relationship between Indonesian culture and Indonesian Peranakan culture is also very close. The arrival of the Chinese from mainland China to Indonesia around the 14th or 15th century AD settled and married the locals, combining the socio-cultural and culinary diversity of the two nations. The culture born due to intercultural marriage is Indo-Chinese or Peranakan culture. This intangible heritage needs to be protected and preserved. Digital transformation in the manufacturing sector plays an essential role in the era of the industrial revolution 4.0. In 2018 the President of the Republic of Indonesia, Joko Widodo, launched a road map of Making Indonesia 4.0 with the aspiration to make Indonesia into the top 10 of the world economy by 2030. At the same time, Indonesia's cultural and creative industries have developed, which play a significant role in promoting development. Indonesian economy. Indonesia supports creative innovation by deepening the concept that the cultural and creative industries encourage economic development. This paper raises the design of the Peranakan culture model to increase awareness of the Peranakan culture that can be sold in Indonesian tour packages. This model is expected to be developed to promote crossbreed tourism in other regions.