Track: E-Business and E-Commerce

Abstract

An environmentally friendly life is a lifestyle where the things that are done or used do not harm the surrounding environment. Today, you can still find many kinds of garbage and waste that are not environmentally friendly, for example, plastic. The community environment is increasingly experiencing a decline in quality due to a lack of public understanding of education about environmental friendliness. This is the background of the author to find a solution to this problem. This study aims to determine the effect of eco-friendly packaging design on public education and interest in using it. This research design thinking method to describe design process of eco-friendly packaging. The solution offered by the researcher has an output in the form of a packaging design. From the results of the questionnaires that have been distributed, researchers can design according to the preferences of most people within the scope of the research survey. The solution target to be achieved is in the form of environmentally friendly product packaging designs that have an educational element. Elements of education can be in the form of instructions on where users should dispose of their waste, the type of packaging product that is used, and several other educations on environmentally friendly issues.