Track: E-Business and E-Commerce

Abstract

MSMEs have a very important role in the country's economy especially in Indonesia. The Covid-19 pandemic has had a negative impact on the economy in Indonesia. This also has an impact on MSMEs in Indonesia. The existence of a pandemic has made the development of MSMEs in Indonesia difficult. Apart from the pandemic, what makes it difficult for MSMEs in Indonesia to develop is the lack of utilization of current technology. This research aims to create graphical user interface of mobile application to help MSMEs in Indonesia, especially in the fashion industry. With this application, users can easily get information about fashion MSMEs originating from Indonesia. In addition, users and MSMEs can carry out buying and selling activities. This research use design thinking methods to describe design process of mobile apps. This research needs to be further development in order to implemented in MSME so that it can have a positive impact on MSME actors in the fashion sector.