Track: E-Business and E-Commerce
Higher education is an educational institution that provides educational services and offers many courses tailored to the needs of students and industry. The large number of skilled workforces needs in the industry requires higher education to prepare these skilled workers by building and offering various majors at universities. However, many students do not know the right major that suits their needs and desires that are aligned with industry needs. On the other hand, Big Data is a technology that collects very large amounts of data in real time which is then processed to produce important information that is needed by the user. exist in universities by using Big Data. The research method uses a qualitative approach through observation related to the difficulty in determining the choice of majors at the university. Literature studies are used to find alternative solutions with an information technology approach.