Track: E-Business and E-Commerce

Abstract

The presence of digitalization makes all activities carried out by individuals and companies easier because of the assistance of the latest technology. The whole world has been digitizing, and Indonesia has become one of the countries that have participated in digitizing. This made the government take one concrete step by creating the program named ‘Making Indonesia 4.0’ by choosing five priority sectors, including the textile, automotive, electronic, chemical, and food and beverage sectors. The result of the Indonesia Industry 4.0 Readiness Index (INDI 4.0) survey shows that the readiness of an entrepreneur to adopt technology is at a value of 2.47, with the optimal value of 3.51 – 4.00. This is in contrast to data on E-wallet users in Indonesia, which tends to increase every year with an estimate of 202 million users by 2025. The purpose of this study is to find out about the factors that influence the adoption of the use of E-wallets for the food and beverage sector to an entrepreneur in Bandung using the UTAUT-2 model and the addition of the Trust Variable. Data was collected by conducting a field survey questionnaire completed by 385 participants. The study found that Performance Expectancy has no positive effect and has no significant effect on Intention Behavior. Effort Expectancy, Social Influence and Facilitating Condition has positive effect but has no significant effect on Intention Behavior. Hedonic Motivation, Price Value, Habit and Trust has positive and significant effect on Intention Behavior. This study also found Intention Behavior has positive and significant effect on Actual Use. The presence of digitalization makes all activities carried out by individuals and companies easier because of the assistance of the latest technology. The whole world has been digitizing, and Indonesia has become one of the countries that have participated in digitizing. This made the government take one concrete step by creating the program named ‘Making Indonesia 4.0’ by choosing five priority sectors, including the textile, automotive, electronic, chemical, and food and beverage sectors. The result of the Indonesia Industry 4.0 Readiness Index (INDI 4.0) survey shows that the readiness of an entrepreneur to adopt technology is at a value of 2.47, with the optimal value of 3.51 – 4.00. This is in contrast to data on E-wallet users in Indonesia, which tends to increase every year with an estimate of 202 million users by 2025. The purpose of this study is to find out about the factors that influence the adoption of the use of E-wallets for the food and beverage sector to an entrepreneur in Bandung using the UTAUT-2 model and the addition of the Trust Variable. Data was collected by conducting a field survey questionnaire completed by 385 participants. The study found that Performance Expectancy has no positive effect and has no significant effect on Intention Behavior. Effort Expectancy, Social Influence and Facilitating Condition has positive effect but has no significant effect on Intention Behavior. Hedonic Motivation, Price Value, Habit and Trust has positive and significant effect on Intention Behavior. This study also found Intention Behavior has positive and significant effect on Actual Use.