Track: E-Business and E-Commerce

Abstract

Retail experience has shifted from traditional shopping to online shopping, making it convenient to the consumers. This convenience is an outcome of various in-built modules, which aims to enrich the shopping experience to the next level. The technological advancements have added newer variables to pre existing retail process. The challenge before marketers is to include, integrate and align these newer variables into existing system. The effective integration of these modules to the core framework will define the success of the retail process.This paper is an attempt to develop concept with suggestive framework to integrate at various levels of e-retail through technology. The suggestive frame work also aims to figure the existing as well as newer concerns related to e-retailing process

Keywords:

 E-retail, Convenience, Integration, Modules, Technological Innovations