5th European International Conference on Industrial Engineering and Operations Management

Contribution of Danone-AQUA in Realizing Sustainable Development Goals (SDGs) in Indonesia through the Corporate Social Responsibility (CSR) Program: Case Study #BijakBerplastik Campaign

Diana Josephine Afifah & Roseno Aji Affandi
Publisher: IEOM Society International
0 Paper Citations
Track: Sustainability and Green Systems

This research intends to examine how CSR that held by Danone-AQUA can support the implementation of SDGs in Indonesia, and how the first bottled water companies in Indonesia actually help to reduce plastic waste. Danone-AQUA also supports environmental sustainability in Indonesia to minimize plastic waste, which is in line with the goals of the Indonesia Government that trying to reduce plastic waste by 70% in 2025 by implementing the #BijakBerplastik program in Indonesia. Theory used in this research is the CSV concept, and the method uses qualitative descriptive methods with secondary data collection. The findings in this research explain that CSR is not only improving the company's image, but can also help preserve Indonesia's environment and also build the shared value for the society and partners involved.

Corporate Social Responsibility, Plastic Waste, Green Systems, Danone-AQUA, and CSV.


Published in: 5th European International Conference on Industrial Engineering and Operations Management, Rome, Italy

Publisher: IEOM Society International
Date of Conference: July 26-28, 2022

ISBN: 978-1-7923-9161-3
ISSN/E-ISSN: 2169-8767