Track: Sustainability and Green Systems

Abstract

This research intends to examine how CSR that held by Danone-AQUA can support the implementation of SDGs in Indonesia, and how the first bottled water companies in Indonesia actually help to reduce plastic waste. Danone-AQUA also supports environmental sustainability in Indonesia to minimize plastic waste, which is in line with the goals of the Indonesia Government that trying to reduce plastic waste by 70% in 2025 by implementing the #BijakBerplastik program in Indonesia. Theory used in this research is the CSV concept, and the method uses qualitative descriptive methods with secondary data collection. The findings in this research explain that CSR is not only improving the company's image, but can also help preserve Indonesia's environment and also build the shared value for the society and partners involved.

Keywords
Corporate Social Responsibility, Plastic Waste, Green Systems, Danone-AQUA, and CSV.