Track: Service Systems and Management
Abstract
Numerous studies on assessing service quality have focused on service delivery on a face to face basis. However, this study offers an insight of customer perceptions of service quality of internet banking of the commercial banks in Namibia in the absence of face to face encounter. By adapting models from prior studies, a structured questionnaire consisting of service quality of internet banking was administered to a sample drawn from the population of customers using internet banking. Using factor analysis, a refined model for assessing service quality of Internet banking was developed. The refined model includes three service quality dimensions: service performance, communication and website design.